Bringing new customers to your virtual doorstep is vital to growing your business. Your best approach is reaching the top of search engine results pages, as 67.6% of clicks go to the first five links. Fortunately, search engine optimization can help you take (and keep) these top spots. While there are plenty of resources to help you utilize this vital tool, some of the most convenient are the best SEO podcasts.
Review of the Best SEO Podcasts of 2024
Podcasts are the ideal way to learn while on the go. You can listen in the car, while cleaning or during menial tasks, absorbing important information while remaining productive. Even better, there are thousands of free-to-listen SEO podcasts covering a wide range of topics, allowing you to study the issues most relevant to your company’s needs.
Of course, not all podcasts are equally useful. How do you know which offer valuable information and which just string together meaningless buzzwords? Unfortunately, figuring this out on your own means a lot of research.
The best SEO podcasts feature industry experts and the latest news. For example, artificial intelligence has transformed the SEO landscape and continues to do so rapidly. High-quality podcasts stay on top of this technology, exploring its uses while examining potential pitfalls (copyright, AI “hallucinations,” etc.) to provide a realistic idea of its capabilities.
Needless to say, vetting every search engine optimization podcast yourself would be time-consuming and, frankly, monotonous. Fortunately, BKA Content’s writers have done the research for you. According to industry experts, these are the top SEO podcasts for business owners.
1. Search Engine Journal Show: The Overall Best SEO Podcast
The Search Engine Journal Show is the official podcast of Search Engine Journal, a news hub for all things digital marketing. Established in 2003, this online publication features thousands of articles aimed to keep marketing professionals in the know:
- Google ranking changes
- WordPress updates and patches
- User attitudes toward social media
- Voice search statistics
The podcast delivers the same level of professionalism and timeliness in a digestible format. The host, Loren Baker, founded Search Engine Journal, in addition to running his own digital marketing agency. Each hour-long episode features experts on the topic, a major factor in its inclusion in the best SEO podcasts.
Previously called “Marketing Nerds,” this podcast has over 300 episodes available for listening on the following platforms:
- YouTube
- Apple Podcast
- Spotify
- Google Podcasts
Each episode has its own webpage with a short synopsis of the contents, allowing you to preview the topic and decide whether it’s relevant to your interests. The Search Engine Journal Show is an excellent SEO podcast choice for those familiar with SEO basics and looking to stay updated on industry trends.
