At its core, Keyword Planner is a tool for pay-per-click (PPC) search campaigns with Google Ads. However, as you perform search engine optimization (SEO), you may wonder about how to use Google Keyword Planner without creating an ad.
Fortunately, it is possible, which gives you a helpful free tool for SEO research. This guide shows you how to use Google Keyword Planner without a campaign.
How Do You Use Google Keyword Planner Without Creating an Ad?
Start by creating an account on the Google Ads website if you don’t already have one, and go into Expert Mode. Then, sign in and click the blue highlighted text at the bottom that says “Skip campaign creation.”
After confirming your business information, you can use the Keyword Planner by:
- Going to the “Tools” section
- Selecting the “Planning” dropdown
- Clicking “Keyword Planner”
Here, you can discover new keywords or check the search volume and forecasts of current keywords.
Should You Use Keyword Planner for SEO Research?
Yes, Keyword Planner should be a part of your marketing research. The tool provides helpful keyword data for your SEO strategy. Plus, you might need some PPC campaigns to complement your SEO strategy, so it’s good to know how to use this research solution. As you continue to delve into SEO, you may eventually find it necessary to upgrade to a paid keyword research tool. We go over how Google Keyword Planner compares to those options in this blog.
Can You Use Google Keyword Planner Without a Google Ads Account?
No, you cannot use Google Keyword Planner without setting up a Google Ads account. However, it doesn’t have to cost you anything because you can use Google Keyword Planner without creating ad campaigns.
