TLDR
- McDonald’s launches “GM Spread Joy” campaign featuring Doodles NFT art on 110 million McCafé cups across US
- Campaign includes digital collectibles accessible through McDonald’s app
- Doodles NFT floor price rose 27.97% to 2.75 ETH in 24 hours after announcement
- Collection currently valued at 28,990 ETH ($89.86 million) with 4,220 holders
- Doodle #3954 sold for 42.690 ETH ($132,951) just before campaign launch
McDonald’s new collaboration with Doodles NFT has launched across the United States, placing colorful NFT artwork on millions of McCafé cups while causing notable market movement in the collection’s value.
The “GM Spread Joy” campaign, which began November 18, features Doodles’ distinctive rainbow-themed designs across 110 million McCafé coffee cups nationwide. This represents one of the largest mainstream deployments of NFT artwork in the physical retail space.
Beyond the cup designs, McDonald’s has integrated digital elements into the promotion. Customers who purchase McCafé hot beverages can access special digital collectibles and animated content through the McDonald’s mobile application.
The partnership has sparked substantial activity in the Doodles NFT marketplace. As of November 22, the collection’s floor price stands at 2.75 ETH, with trading volume reaching 275.05 ETH across 106 sales within a 24-hour period.
Market data shows a 27.97% increase in the floor price over the previous day. The collection currently has 4,220 unique holders, with total market value reaching approximately 28,990 ETH, equivalent to $89.86 million.
The announcement period saw dramatic price movement, with the floor price more than doubling from 1.25 ETH to over 2.85 ETH by November 18.
A notable sale occurred just before the campaign launch, with Doodle #3954 selling for 42.690 ETH, approximately $132,951 at current exchange rates.
The McDonald’s partnership extends the Doodles brand beyond the digital realm, placing the artwork in physical locations across the country’s McDonald’s restaurants.
The campaign marks McDonald’s first major integration of NFT artwork into its product packaging and retail experience.
For customers, the promotion creates multiple touchpoints – the physical cup designs, digital collectibles, and animated content through the McDonald’s app.
The trading activity suggests strong market response to the mainstream retail partnership.
Current data shows sustained trading volume and price levels above pre-announcement figures.
The campaign represents one of the largest scale deployments of NFT-based artwork in traditional retail channels.
Market metrics indicate broad participation, with thousands of unique holders maintaining positions in the collection.
The most recent data shows continued active trading of Doodles NFTs following the partnership announcement and campaign launch.
